About Me
I'm a Nordic MarTech Specialist with over a decade of hands-on experience in digital marketing, automation, and full-stack web development. I specialize in designing and integrating scalable marketing technology ecosystems that drive real business outcomes — from increased lead quality to automated workflows and smarter analytics.
With a background that spans B2B sales, frontend/backend development, and enterprise-level marketing automation (Salesforce, HubSpot, Sitecore, GA4, Tealium, Make.com, n8n), I bring a rare blend of strategic thinking and deep technical execution. I’ve led projects across Sweden, Norway, and Finland, collaborating closely with both marketing and IT to bridge the gap between vision and implementation.
My approach is rooted in clarity, efficiency, and constant improvement — whether it's optimizing conversion funnels, building data flows, or implementing AI-driven automations. Having run my own e-commerce business for 8+ years, I understand both the tech and the business side — and I love solving real problems with elegant solutions.
Professional Experience
Nordic MarTech Specialist
The Adecco Group
- Lead MarTech initiatives across Sweden, Norway and Finland, focusing on Salesforce, Pardot, Sitecore and Google’s Marketing Stack.
- Implemented AI-automated workflows using Make.com, Zapier, and n8n, reducing manual effort by 60% and improving scalability.
- Owned CRO, SEO and web analytics strategy, contributing to increased conversion rates and reduced bounce rates.
- Collaborated with Remotion consultants during Pardot onboarding and Salesforce ecosystem integration.
Nordic Solution Specialist
The Adecco Group
- Designed and implemented cross-market solutions for digital marketing, recruitment, and analytics in the Nordic region.
- Built integrations between Teamtailor, CRM and CMS platforms for seamless lead and candidate management.
- Managed GDPR consent tools (OneTrust, Tealium) and marketing analytics setups via Google Tag Manager and GA4.
Front-end Developer
The Adecco Group
- Developed and maintained internal and external websites using HTML, CSS, JavaScript, jQuery and Sitecore CMS.
- Optimized performance and accessibility across multiple country sites using Google PageSpeed and best practices.
- Supported marketing and HR teams with campaign landing pages, tagging and web tracking setup.
Founder & Full-Stack Developer
Avetian Consulting & IT / SilverSmurfen.se
- Built and ran a complete e-commerce business, handling everything from development and UX to marketing, logistics and customer support.
- Developed webshop using PHP, MySQL, JavaScript and OpenCart, with integrated SEO, CRM and payment solutions.
- Used automation tools to build customer service flows to streamline operations.
- Achieved 5/5 customer rating across platforms and built a loyal niche customer base.
B2B Account Manager
ProBusiness Sweden AB
- Conducted outbound sales of telecom solutions to small and medium-sized businesses.
- Ranked among top-performing salespeople in the company, winning sales competitions and incentive trips.
- Built long-term client relationships through structured follow-ups and value-based selling.
B2B Account Manager
Qall Telecom AB
- Worked with B2B cold calling and upselling of telecom subscriptions and services to corporate clients.
- Won several monthly competitions and was awarded "Top Salesperson of the Month" multiple times.
- Recognized for strong negotiation skills, target focus, and ability to close complex deals.
Skills & Expertise
MarTech Platforms
Analytics & Data
Technical Skills
Tools & Technologies
Key Projects
Global Website Project
2025 - Ongoing
Acted as a bridge between marketing and IT to ensure seamless migration and integration on the new adecco.com global website for Sweden, Finland and Norway.
- Integrated multiple systems and data streams
- Implemented end to end tracking and analytics
- Ensured compliance with global data regulations
Marketing Automation Implementation
2022
Implemented and customized Salesforce Pardot across our web platforms and with Salesforce CRM to ensure qualitative lead generation and nurturing.
- Achieved 70% reduction in manual tasks
- Improved lead quality by 40%
- 65% faster campaign deployment
Website Modernisation Project
2023-2025
Created new local websites for Sweden, Finland and Norway to enhance user experience and improve conversion rates.
- Implemented responsive design principles
- Improved site speed and performance
- Enhanced accessibility features
Rebranding Projects
2019-2024
Responsible for ensuring and implementing technical requirements for the rebranding of multiple sub-brands of The Adecco Group.
- lhh.com
- akkodis.com
- sihti.fi
- bhcc.no (decommissioned)
Education & certifications
Bachelor of Computer and Systems Sciences
Stockholm University
Completed Bachelor's degree specializing in information systems, software development, web development (front-end & back-end), database management, business systems, and IT project management.
Final thesis focused on Cybersecurity, analyzing threats and solutions in modern digital infrastructure.
Professional Certifications
Tealium iQ Tag Management
Tealium, 2025
Tealium EventStream API Hub
Tealium, 2025
W3Schools Full Stack Developer
W3Schools, 2022 (HTML, CSS, JavaScript, PHP, SQL basics)
Testimonials
Get in touch
Contact information
Feel free to reach out for collaboration opportunities, consulting inquiries, or just to connect.